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Why Does Kickstarter Exist: A Look at the History and Purpose of Crowdfunding

Kickstarter is a popular crowdfunding platform that has helped thousands of creative projects come to life. But why does Kickstarter exist, and what is the purpose of crowdfunding? In this post, we'll explore the history and meaning of crowdfunding and take a closer look at how Kickstarter has impacted the industry.

The History of Crowdfunding

Crowdfunding has been around for centuries, but it wasn't until the rise of the internet that it took off. In the early 2000s, sites like Indiegogo and GoFundMe began to emerge, offering a way for people to raise money for various projects and causes.

However, Kickstarter popularized crowdfunding as we know it today. Launched in 2009, Kickstarter quickly became the go-to platform for creatives looking to fund their passion projects.

The Purpose of Crowdfunding

The purpose of crowdfunding is to provide a way for individuals and small businesses to raise funds for projects that might not otherwise be possible. Whether it's a film, a video game, or a new product, crowdfunding allows creators to pitch their ideas directly to potential backers and receive funding in exchange for rewards.

For backers, crowdfunding provides a way to support projects and products that they believe in. Backers can pledge money to a campaign and receive rewards based on their pledge amount. This allows them to be a part of the creative process and help bring new ideas to life.

How Kickstarter Has Impacted the Industry

Since its launch in 2009, Kickstarter has significantly impacted the crowdfunding industry. It has helped to popularize crowdfunding as a legitimate way to fund creative projects and has inspired countless other platforms to emerge.

Kickstarter has also helped democratize the creative process by allowing anyone to fund their passion projects. This has led to a boom in independent films, video games, and other creative works that might not have been possible without crowdfunding.

Using Kickstarter to Bring Your Projects to Life

If you have a creative project that you want to bring to life, Kickstarter is a great way to make it happen. You must create a campaign page and pitch your idea to potential backers to get started. Ensure you have a compelling pitch and offer rewards that backers will be excited to receive.

Once your campaign is live, promote it through social media and other channels. You'll also need to update your backers on your progress and deliver your rewards promptly.


Kickstarter allows creators to fund their passion projects and bring new ideas to life. Crowdfunding has democratized the creative process and allowed anyone to pitch their ideas directly to potential backers. With Kickstarter, you can get your creative projects to life and be a part of a vibrant community of makers and backers.

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